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Average Call Value

Here is the definition of average call value. Also learn why it is important and how to calculate it in your call center.

1 min read

average call value

The Average Call Value (or “ACV”) is determined by the total revenue divided by the total number of calls. Average Call Value is particularly relevant in sales call centers where the result of a successful call is a sale of some product or service having a known value.

In a BPO or call center for hire, the Average Call Value may be based on the commission the call center earns by selling a product or service. In an inhouse call center, the Average Call Value may be based on the sales price of the product or service. Calculation and monitoring of ACV allows a call center to more accurately determine whether a campaign is profitable or not.

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